Still sending paid traffic to a landing page? That’s cute.
Zero-click funnels are rewriting the rules of performance marketing, closing sales directly inside TikTok, Instagram, YouTube, and Google without a single redirect. This deep dive breaks down what they are, why they’re outperforming traditional funnels, and how you can deploy them right now to lower CAC and drive faster growth. Forget the funnel. Convert where attention already lives.
They don’t age. They don’t get canceled. And they never miss a deadline.
Synthetic influencers - CGI and AI-generated virtual creators - are being used as full-time spokespeople by forward-thinking brands. This blog unpacks why they’re gaining traction, how they unlock scale and consistency, and what makes them a high-risk, high-reward growth lever.
If marketing in 2025 feels like trying to defuse a bomb while riding a unicycle in a hurricane—you’re not alone. Let’s unpack the chaos, comedy, and constant recalibration.
Cannes Lions 2025 didn’t whisper about the future—it roared. From AI-fueled ideation to purpose-led storytelling and the rise of retail media as a creative frontier, this year’s summit delivered a clear message: the playbook has changed. If your campaigns aren’t co-created, culturally relevant, and emotionally intelligent—you’re already behind. Here’s what you need to rethink now, straight from the Croisette.
I’ve been thinking a lot lately about how attention works. Not just in a theoretical sense, but in the very practical, boots-on-the-ground way that drives whether someone clicks or scrolls, watches or bounces. YouTube is one of the clearest microcosms of that battle - and lately, it’s been undergoing a transformation that too many brands and creators haven’t caught up with.
They don’t age. They don’t get canceled. And they never miss a deadline.
Synthetic influencers - CGI and AI-generated virtual creators - are being used as full-time spokespeople by forward-thinking brands. This blog unpacks why they’re gaining traction, how they unlock scale and consistency, and what makes them a high-risk, high-reward growth lever.
Cannes Lions 2025 didn’t whisper about the future—it roared. From AI-fueled ideation to purpose-led storytelling and the rise of retail media as a creative frontier, this year’s summit delivered a clear message: the playbook has changed. If your campaigns aren’t co-created, culturally relevant, and emotionally intelligent—you’re already behind. Here’s what you need to rethink now, straight from the Croisette.
Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.
Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.
Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.
If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.
You’ll learn:
Why GPTs are your next best hire
The 3 GPTs every founder should build first
How to train one in 10 minutes (zero tech headaches)
I used to spend my days bouncing from meeting to meeting, with little time left for follow-through or focus. In this special edition, I share how two AI tools—Claude and ChatGPT—helped me audit my workflow, cut down prep time, and create space to actually think. It’s not about doing more. It’s about doing better.
In an age where GenAI-driven content is thriving, watermarking takes center stage as a vital tool for content creators and businesses to safeguard their intellectual property and preserve authenticity. As GenAI content continues to proliferate, watermarking proves to be an actionable and indispensable solution for protecting digital assets in the digital era.
Amazon's strategic investment in generative AI is more than just a buzzword; it's a foundational move that promises to enhance customer experiences, boost operational efficiency, and revolutionize content creation. As Amazon leverages the power of generative AI across its ecosystem, its impact on the tech industry is poised to be profound and far-reaching.
Ready to turbocharge your advertising game? The latest blog unveils the dynamic world of AI technology in paid media. Discover how AI can supercharge personalization, optimize budgets, and provide real-time insights while keeping an eye on potential pitfalls. Get the scoop on how to harness this digital superhero to transform your paid media strategies and soar to new heights of success.
