If marketing in 2025 feels like trying to defuse a bomb while riding a unicycle in a hurricane—you’re not alone. Let’s unpack the chaos, comedy, and constant recalibration.
What Cannes 2025 Just Told Every Marketer to Rethink
Cannes Lions 2025 didn’t whisper about the future—it roared. From AI-fueled ideation to purpose-led storytelling and the rise of retail media as a creative frontier, this year’s summit delivered a clear message: the playbook has changed. If your campaigns aren’t co-created, culturally relevant, and emotionally intelligent—you’re already behind. Here’s what you need to rethink now, straight from the Croisette.
YouTube Has Changed. Here’s What Creators and Brands Keep Missing.
I’ve been thinking a lot lately about how attention works. Not just in a theoretical sense, but in the very practical, boots-on-the-ground way that drives whether someone clicks or scrolls, watches or bounces. YouTube is one of the clearest microcosms of that battle - and lately, it’s been undergoing a transformation that too many brands and creators haven’t caught up with.
What Every Marketer Needs to Know About Building a Scalable AI Content Engine
Stop Typing. Start Talking: A Smarter Way to Work with AI
Start with a Transcript, Not a Prompt: How I Create Better Content with AI
Lean, Fast, and Sharp: Reimagining Content Creation with AI
A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted
The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?
The Marketing Behind Trump: How Controversy Became a Brand
What can marketers learn from Donald Trump’s rise to prominence? This blog dives into the unconventional yet undeniably effective strategies that turned him into a polarizing, headline-dominating figure. From his mastery of branding and media manipulation to his ability to foster loyalty and belonging, discover the marketing principles behind the phenomenon—without the politics. Whether you're building a brand or seeking to engage an audience, these insights reveal the power and risks of bold, emotionally driven strategies.
Building a Personal Brand While Excelling at Your Job
Discover how to build a personal brand that amplifies your professional growth without compromising your commitment to your current job. This guide explores actionable strategies for marketers to showcase their expertise, align with their employer's values, and create content that adds value to their professional community. Whether you’re looking to enhance credibility, unlock new opportunities, or position yourself as a thought leader, this blog is your roadmap to success.
Are Branding Podcasts Steering You Wrong? A Thoughtful Look at the Pitfalls of Popular Advice
In the world of branding, podcasts often offer a treasure trove of advice—but not all of it is gold. This blog dives into the pitfalls of popular branding tips, like oversimplified calls for authenticity, the overhyped push for personal branding, and the dangers of blindly following trends. Learn how to discern actionable insights from the noise and build a brand rooted in purpose, connection, and timeless principles. Before you hit play on your next episode, read this thoughtful guide to staying on the right branding track.
How the Pay-to-Play Game is Undermining Small Brands
In a world where big brands dominate through pay-to-play strategies, how can small businesses stand out? This blog dives into the challenges small brands face in industries ruled by deep pockets, exploring how authenticity, creativity, and community can help them rise above the noise. Discover actionable strategies for reclaiming visibility and learn how consumers can play a vital role in leveling the playing field. Whether you're a startup founder or a brand enthusiast, this is your guide to thriving in a pay-to-play world.
The Decline of Influencer Marketing: Why People Aren't Buying It Anymore
Influencer marketing isn’t what it used to be. With oversaturation, declining engagement rates, and growing consumer skepticism, the once-dominant strategy is losing its edge. In this blog, we explore the cracks in the influencer economy, the rise of alternative marketing approaches like user-generated content and nano-influencers, and how brands can pivot to rebuild trust in a changing digital landscape. Discover why authenticity and transparency are more critical than ever in today’s marketing world.
The Fleeting Nature of Customer Loyalty: How Brands Can Adapt for Longevity
Customer loyalty might seem like a vanishing act in today’s fast-paced, choice-filled world, but it doesn’t have to be. In this lively and insightful blog, discover why loyalty is slipping through the cracks and how brands can flip the script. From creating memorable experiences to embracing sustainability as a core value, this guide is packed with actionable tips to keep customers coming back for more. Dive in and learn how to turn fleeting loyalty into lasting connections with a little fun along the way!
The Role of Luck in Marketing
Is marketing success all about strategy, or does luck play a role too? This blog explores how luck can act as a catalyst for groundbreaking campaigns, from viral moments to perfect timing. Discover how preparation, creativity, and agility can help you harness serendipitous opportunities and turn chance into triumph. Luck may not be a strategy, but it can certainly amplify your efforts when you’re ready to seize the moment!
Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations
In the marketing jungle, blending in is a recipe for extinction. To truly thrive, you need to shed your camouflage and embrace the vibrant hues of the unexpected. Welcome, brave adventurers, to the world of brand collaborations, where unlikely partnerships spark creative wildfire and leave audiences gasping for more.
The Unlikely Allies: When Marketing and Memes Collide
Hold onto your hats, folks, because we're about to dive into a realm where marketing minds and meme maestros collide. Yes, we're talking about the bizarre and brilliant world of meme-ified marketing, where cat videos and doge puns aren't just internet fodder, but potential brand gold. But be warned, this path is riddled with pitfalls and banana peels. Tread carefully, fellow marketers, for the line between viral stardom and social media oblivion is thinner than a Kardashian selfie filter.
When Mountains Crumble Underfoot: A Hilarious (and Educational) Hike Through Outdoor Brand Blunders
Ah, the great outdoors. Where majestic mountains inspire, crisp air invigorates, and marketing disasters, sometimes, combust with all the comedic firepower of a rogue campfire. Today, we strap on our metaphorical crampons and embark on a lighthearted (but educational) trek through some of history's most amusing outdoor brand blunders, so you can laugh, learn, and avoid becoming the next viral meme yourself.
Beyond the Blades: How Dollar Shave Club Shaved Social Media with Hilarious Customer Service
We've already sung the praises of Dollar Shave Club's budget-savvy marketing prowess in last week’s blog, but I have more to say! Their viral video, witty blog posts, and engaging social media presence transformed them from a shave startup to a household name. But there's another secret weapon in their arsenal, one that deserves its own standing ovation: their hilarious customer service integration on social media.
Dollar Shave Club: Conquering Razor Mountain - Budget Marketing Lessons for Every Brand
In the battle of the blades, Dollar Shave Club (DSC) didn't just slay the giants - they chopped them to bits with a rusty butterknife. Armed with a shoestring budget and a whole lot of wit, DSC redefined marketing, proving that you don't need a platinum-plated war chest to conquer consumer hearts. So, how did they pull off this epic shave-down?